Skip to main content

Sub-goals vs. measurements

Performance

Updated over 2 weeks ago

When creating goals in Workleap Performance, you can choose between sub-goals or metric measurements to gauge progress. Both options serve different purposes. This article shows how to decide which structure is right for your goal.

What are sub-goals?

Sub-goals are child goals that roll up into a parent goal. Use them when your overall goal depends on completing distinct deliverables, workstreams, or contributions.

When to use sub-goals

Choose sub-goals when:

  • The parent goal won’t have its own measurements.

  • Progress should come from the combined progress of its sub-goals.

  • The work naturally breaks down into multiple steps, phases, or deliverables.

  • Different teams or people own different parts of the work.

Examples

  • Sub-goals for launching a new website:

    • Content creation

    • Design system updates

    • QA

    • Deployment

  • Sub-goals for improving onboarding experience:

    • Rewrite onboarding flow

    • Update documentation

    • Conduct user testing

In sum

Use sub-goals when the parent goal’s progress comes from completing distinct pieces of work—not from tracking measurements directly.

What are measurements?

Measurements are quantitative measures you track directly under a parent goal. Use measurements when you want to measure the goal using numeric outcomes such as percentages, rates, counts, or KPI values.

When to use measurements

Choose measurements when:

  • You want to track the parent goal directly (not through sub-goals).

  • Success is defined by measurable results.

  • You have multiple measurements contributing to the same overall objective.

Examples

  • Measurements for increasing customer retention:

    • Retention rate %

    • Churn %

    • Renewal volume

  • Measurements for improving product adoption:

    • Activation rate

    • Weekly active users

    • NPS

In sum

Use measurements when the parent goal’s results can be tracked through quantitative measures.

Choose between sub-goals and measurements

Ask yourself these questions:

  1. Does this goal break down into clear deliverables or workstreams?
    If yes → sub-goals

  2. Do I want to measure this goal with numbers or KPIs?
    If yes → measurements

  3. Do multiple teams contribute distinct pieces of work?
    If yes → sub-goals

  4. Does success depend on hitting measurable outcomes?
    If yes → measurements

Can I use sub-goals and measurements?

You choose either sub-goals or measurements for a parent goal—
not both at the same level.

But teams can still use a mix across the hierarchy:

  • Org goal → sub-goals for team workstreams

  • Team goals → measurements to track results

  • Individual goals → either, depending on the work

This flexibility helps teams stay aligned while choosing the right structure for their context.

Best practices for goal structure

  • Use sub-goals for work

  • Use measurements for results

  • Keep parent goals focused on outcomes

  • Let team and individual goals roll up naturally

  • Keep the structure consistent across the organization

Did this answer your question?