As an Executive, you can choose to deactivate specific questions from the Pulse Survey if they are not relevant to your organization’s context or current priorities. Deactivated questions will no longer be sent to employees.
In addition to deactivating questions, Executives can also create custom questions to tailor Pulse Surveys to their organization’s needs.
Who can manage questions?
Only account Executives can manage the Pulse Survey question bank, which includes deactivating existing questions and creating new ones.
What happens when a question is deactivated?
The question is removed from future Pulse Surveys.
The question’s historical results remain visible in past reports.
Deactivated questions can be reactivated at any time.
Deactivating questions helps ensure the survey content remains relevant and aligned with your organizational needs.
Deactivation may affect metric and engagement scores over time. Reports that include the affected questions will display banners or paused states. Benchmark data will also be hidden when comparisons are no longer valid.
How to deactivate questions
Go to the Pulse Survey section in Settings.
Click Manage questions.
Locate the question you want to deactivate by searching, filtering, or sorting.
Click the toggle next to the question.
Click and confirm the Deactivate question.
The question will now appear in Inactive status.
How to reactivate questions
Go to the Pulse Survey section in your Settings.
Click Manage questions.
Go to the Status column.
Locate the question you want to restore from the Inactive questions listed.
Click the Toggle button until the question is reactivated and appears as Active..
Reactivated questions will return to the Active rotation in future Pulse Surveys.
How to create a custom question
Go to the Pulse Survey section in your Settings.
Click Manage questions.
Click + Add custom question.
Write your question text and select a question type (open-ended or a quantitative type).
Review and edit the automatic translations for each language your Pulse Survey supports.
Set the recurrence rule for the question.
Click Save.
New custom questions are not active by default. This lets you share a draft and collect feedback first. Toggle a question to Active from the Manage questions table when you’re ready to include it in Pulse Surveys.
Custom question types
You can choose from the following question types:
Open-ended: a free-text response.
Opinion scale: a 0–10 numbered scale.
Slider: a 0–10 scale without visible numbers.
Likert: a 5-point agreement scale.
Star rating: a 1–5 star scale.
4-point scale: a four-option categorical scale.
Recurrence rules
The recurrence rule controls how often a custom question is asked:
Always ask (constant): the question is added to every Pulse Survey, on top of the standard questions. Be mindful about adding many constant questions as this can impact the employee experience.
Ask immediately: the question is sent the first time, then returns to the normal rotation.
No rule: quantitative questions join the question bank and rotate in like standard questions; open-ended questions are added at up to one per survey.
Custom questions can’t be edited after they’re created. If you need to change a question, deactivate or delete it and create a new one.
Where to view custom question results
Custom question results appear in your Pulse Survey reports, separately from the standard question scores.
A Custom question results section on the Pulse report, below the standard question results, including the three lowest-scoring custom questions.
A dedicated Custom tab showing all custom questions with their results, plus the open-text feedback received for open-ended questions.
A per-question view with the trend, the overall and average score, and the response distribution.
Filters (such as time period, team, and segment) and saved views.
Custom questions don’t affect your Pulse engagement score, eNPS, or participation rate — they’re excluded from the average-scores section and reported on their own.
The custom questions are not linked to a Pulse metric